B2B SEO and Growth in practice
Practical diagnoses, lessons from client delivery and useful methods. When measurements are missing, the hypothesis is labelled accordingly.
B2B Leadgenerierung · · 6 min
Google Ads gets clicks but no B2B leads? Find the real bottleneck.
If Google Ads spends money and produces clicks while the sales team sees few relevant enquiries, buying more traffic may compound the problem. Diagnose the full journey from search intent to qualified enquiry first.
Answers: “Why do Google Ads get clicks but not qualified B2B enquiries?”
B2B lead generation · · 7 min
SEO for B2B companies: win demand that can turn into enquiries
B2B SEO should capture demand from the right buyers, answer their actual question and make the next step easy. High traffic without buyer fit is not the goal.
Answers: “How should B2B companies use SEO when each qualified enquiry is valuable?”
B2B lead generation · · 7 min
Google Ads for B2B lead generation: what an agency should actually optimise
A B2B search advertising partner needs to optimise the whole path from high-intent search to a genuine, commercially useful enquiry – not simply campaign activity.
Answers: “How do I choose a Google Ads agency for B2B lead generation?”