AI accelerates the work. Strategy still decides what gets built.
Our process uses AI to move fast — but every site is strategy-led, written for you, and checked by a human before it ships. Here's exactly how a Leadforge website comes together.
A real production system — not a template, not a guess.
Most websites are either slow bespoke projects or thin drag-and-drop templates. Leadforge runs a defined production line instead: every site moves through the same six stages, and nothing ships until it clears the quality gate. The AI factory handles the heavy lifting of production — so the senior thinking, strategy, offer and conversion, gets the time it actually deserves.
From questionnaire to launch.
Intake
You complete a focused questionnaire, tailored to your tier, and upload your assets. This single input drives everything that follows.
Strategy & structure
We define what the site must achieve, who it's for, the one primary action, and the page and section structure that gets a visitor there.
Copy & conversion architecture
Final copy is written around your offer, with headlines, CTAs and a flow built to convert — not placeholder text to fill in later.
Design direction
A clean, premium visual system: layout, type, colour and components, applied consistently across the site.
Production & build
The site is built on a modern Next.js foundation, assembled from your approved data and components — fast, because the system is built for it.
Quality gates
Every site passes defined checks: data integrity, design, responsive behaviour, claim-safety, tracking and performance. Nothing ships that fails a gate.
Launch, tracking-ready
We go live on your domain only after your written approval. The website is tracking-ready; a complete analytics or advertising tracking setup is included only when explicitly agreed.
Optional growth support
When you're ready, we keep improving: ads, CRO, tracking and SEO/AEO.
Why this beats the usual agency process.
AI handles the heavy lifting — but real people own the build. A dedicated development and content production team runs every site through the same process and the same quality gate.
Development & content team
Production partner · Chiang Mai
- Application development handled by a specialist team, not a solo freelancer
- A content production team works to the same quality gate as the build
- Senior strategy, conversion and direction stay founder-led with Dennis
- One accountable production partner, building web and custom applications for over a decade
Faster, without cutting corners
AI removes the slow, repetitive production work. The thinking and the quality checks stay human.
One input, no endless briefings
A single, well-designed questionnaire replaces weeks of back-and-forth.
Quality-gated, not just 'it compiles'
A site that loads isn't the same as a site that converts and holds up on mobile. We check both.
Built to be sent traffic
Conversion flow and tracking readiness are part of the process, not a bolt-on later.
Built fast, and measurably fast.
Live Google PageSpeed Insights scores for this site. Scores are estimates that vary with test conditions and change over time.
Run the test yourself →Common questions about the process.
AI handles production speed; strategy, copy direction and QA are done by a senior growth partner. Speed comes from removing busywork, not from skipping thinking.
A completed intake questionnaire and your assets — logo, any real photos, contact details and offer information. That's the main input.
It depends on tier — one for Starter, two for Growth, three for Premium — with clear scope so revisions stay productive.
We tell you honestly. Small things may be add-ons; larger functionality moves you to a higher tier or Custom. No silent scope creep.
Start with a focused intake.
Tell us about your business and we'll take it from there.