AI accelerates the work. Strategy still decides what gets built.
Our process uses AI to move fast — but every site is strategy-led, written for you, and checked by a human before it ships. Here's exactly how a Leadforge website comes together.
From questionnaire to launch.
Intake
You complete a focused questionnaire, tailored to your tier, and upload your assets. This single input drives everything that follows.
Strategy & structure
We define what the site must achieve, who it's for, the one primary action, and the page and section structure that gets a visitor there.
Copy & conversion architecture
Final copy is written around your offer, with headlines, CTAs and a flow built to convert — not placeholder text to fill in later.
Design direction
A clean, premium visual system: layout, type, colour and components, applied consistently across the site.
Production & build
The site is built on a modern Next.js foundation, assembled from your approved data and components — fast, because the system is built for it.
Quality gates
Every site passes defined checks: data integrity, design, responsive behaviour, claim-safety, tracking and performance. Nothing ships that fails a gate.
Launch, tracking-ready
We go live only after your written approval, on your domain, with tracking in place so you can measure from day one.
Optional growth support
When you're ready, we keep improving: ads, CRO, tracking and SEO/AEO.
Why this beats the usual agency process.
Faster, without cutting corners
AI removes the slow, repetitive production work. The thinking and the quality checks stay human.
One input, no endless briefings
A single, well-designed questionnaire replaces weeks of back-and-forth.
Quality-gated, not just 'it compiles'
A site that loads isn't the same as a site that converts and holds up on mobile. We check both.
Built to be sent traffic
Conversion flow and tracking readiness are part of the process, not a bolt-on later.
Common questions about the process.
Start with a focused intake.
Tell us about your business and we'll take it from there.