When you need more than a website.
Custom is for builds that go beyond presenting an offer — online shops, booking systems, customer portals, integrations and bespoke development. Scoped to fit after a discovery conversation, built to the same quality standard as everything we ship.
Your project has to do something, not just say something.
Starter, Growth and Premium present your offer and capture enquiries. Custom is for when the site itself has to function — sell, book, log people in, or connect to other systems. That needs discovery and a proper scope of work, not a fixed package.
- You want to sell products online and need real e-commerce, not a link-out.
- You need customers to book, schedule or pay through the site.
- You need a portal, login or account area for customers or your team.
- You need to connect to a CRM, ERP, payment or other system via integrations or custom development.
What a Custom engagement includes.
Discovery first
We start by understanding what the build actually has to do — users, flows, systems and constraints — before quoting.
A clear scope of work
You get a written SOW: deliverables, milestones, timeline and price. No open-ended agency meter.
Bespoke design
Interface and experience designed around your specific workflows, not forced into a template.
Custom development
Application development for the functionality your business needs — shops, bookings, portals, integrations.
The same quality standard
The same conversion thinking, quality gates and production discipline as every Leadforge build.
Founder-led direction
Strategy and direction stay with Dennis; specialist development and production handle the build.
How a Custom project is scoped and built.
Discovery conversation
We talk through what you need, why, and what success looks like. No obligation — this is where we decide together if Custom is the right path.
Scope of work
We define the build in writing: functionality, deliverables, milestones, timeline and a fixed or staged price.
Design and development
Bespoke design and application development, delivered in milestones you can review as we go.
Launch and support
We launch, hand over and agree any ongoing support or iteration your build needs.
Bespoke, without the agency guesswork.
Custom scales up from the same system that builds this site. You get bespoke functionality and design — with the structured process, quality gates and founder-led direction that keep a custom build from turning into an open-ended project.
Our marketing site — built by the same team — measured by Google.
Live Google PageSpeed Insights scores for this site. Scores are estimates that vary with test conditions and change over time.
Run the test yourself →Custom questions.
When the site has to do something beyond presenting your offer and capturing enquiries — sell products, take bookings, log users in, or connect to other systems. If you don't need that, Premium is usually the better fit.
Custom builds vary too much for a fixed price. €10,000 is a realistic starting point; the actual price is set by the scope of work after discovery.
We start with a discovery conversation, then write a scope of work — deliverables, milestones, timeline and price — so you know exactly what you are getting before development starts.
By scope. Timelines are defined in the SOW once we understand the build. We stage larger projects into milestones.
Often, yes. Where it makes sense we phase the build so you get a working first release, then expand from there.
Have a build in mind? Let's scope it.
Tell us what you need the site to do. We'll start with a discovery conversation and, if it's a fit, a clear scope of work. Custom projects start from €10,000.