9 House Tattoo · Tattoo studio · Chiang Mai
A real room and real work, translated into the studio’s first website.
Read the 9 House case studyFrom a product form to a B2B enquiry journey that starts with context.
JobOutfit sells workwear with logos to businesses. Leadforge designed and built the new joboutfit.de — offer structure, enquiry journey, migration and measurement — so the first contact already says who is asking and what their business needs.
PROJECT SNAPSHOT
- Client
- JobOutfit
- Market
- B2B workwear
- Leadforge scope
- Strategy · Information architecture · UX/UI · Copy · Build · Migration · Measurement
- Live since
- 25 August 2026
- Evidence as of
- September 2026
The shop stayed a separate system; Leadforge’s brief was the lead-generation site on joboutfit.de.
WHAT CHANGED FOR JOBOUTFIT
A journey for businesses, not for catalogue readers.
Enquiries start with business context
The enquiry journey first asks which procurement route fits — individual outfitting, a team package or an employee ordering system — then industry and team size. Sales starts the conversation with the business case, not a product list.
3 steps route, industry and scale before product detail
Live on the joboutfit.de enquiry page; before, the shop form opened with eleven garment categories.
See before and todayThree ways to buy instead of a product list
Businesses don't buy workwear piece by piece; they choose how to buy: an individual outfit, a fixed team package or an employee ordering system. That is where the homepage now starts.
3 ways individual outfit, team package, employee ordering system
Live on the joboutfit.de homepage, on desktop and on mobile.
The three waysThe first weeks: enquiries that turn into offers
From 15 to 28 September 2026, seven valid enquiries came in — as many as in 59 days in early 2026. Six of them from new customers; four offers have been sent.
7 in 14 days valid enquiries, 6 of them from new customers
15–28 Sep 2026 from the client's enquiry list; previously 7 enquiries in 59 days (21 Feb – 21 Apr 2026, recorded differently).
The first weeks
LIGHTHOUSE 12.8.2Measured 15 September 2026
joboutfit.de in Google’s Lighthouse test.
Home page, five runs each on a simulated mid-range phone and on desktop. The median is shown, the spread underneath.
Mobile
simulated mid-range phone, slowed 4G98
Performance
range 97–99
100
Accessibility
100
Best Practices
100
SEO
- LCP
- 2.2 s
- 1.7–2.2 s
- CLS
- 0
- TBT
- 47 ms
- 45–50 ms
Desktop
standard desktop profile100
Performance
100
Accessibility
100
Best Practices
100
SEO
- LCP
- 0.47 s
- CLS
- 0
- TBT
- 0 ms
No measurement of the old site exists, so there is no before-and-after here — only the dated state of the new one. The enquiry page measures similarly: mobile 99, LCP 1.7 s.
+ – What the values mean
- Performance, Accessibility, Best Practices, SEO
- Lab scores from 0 to 100 from Lighthouse, Google’s open-source test. Accessibility and SEO cover automated technical checks — not a full accessibility audit, and not a ranking.
- LCP — Largest Contentful Paint
- When the largest image or text block in view has appeared. It marks when the page looks ready — not when every file has loaded.
- CLS — Cumulative Layout Shift
- How much the layout jumps while loading. 0 means nothing jumped.
- TBT — Total Blocking Time
- A lab diagnostic for how long scripts keep the page from responding. Not a Core Web Vital: responsiveness in real use is measured as INP, which needs data from real visitors.
- Why no Core Web Vitals
- Core Web Vitals (LCP, CLS, INP) come from real visitors in Chrome’s field data. For joboutfit.de Google reported too few of them on 8 September 2026, so the values above are lab measurements.
- Ring colours
- Green 90–100, orange 50–89, red below 50 — Lighthouse’s own bands.
Lighthouse 12.8.2, run locally on 15 September 2026 against the live site: first visit without a consent choice, production scripts untouched. PageSpeed Insights runs the same engine on Google’s servers, so its numbers vary slightly from run to run.
THE CENTRAL DECISION
The decisive change was a question.
BEFORE
What should we quote?
The former shop enquiry path opened with product detail: eleven garment categories, quantities, decoration, logo upload and free text. That could prepare a quote. It said little about who was enquiring and which commercial route fitted.
TODAY
Who is enquiring — and what does this business need?
The new enquiry journey first distinguishes between individual outfitting, a defined team package and an employee ordering system. It then places industry, scale and context. The conversation starts with the business case instead of a long product list.
Specific items, quantities and logo files deliberately move into the follow-up conversation — a different order of information, not simply more fields.
THE OFFER
Three routes instead of one product list.
Businesses do not buy workwear item by item; they choose how to buy it. The site now opens with that choice: individual outfitting, a defined team package, or an employee ordering system.
JobOutfit’s own five-industry taxonomy was already there. Leadforge tied it to navigation, content and the enquiry journey, so orientation and qualification use the same words.
Does this sound like your starting point?
Then it is worth looking at where offer, enquiry journey and measurement currently fall apart on your side.
THE FIRST WEEKS
Since the follow-up release: seven valid enquiries in two weeks, four offers sent.
From 15 to 28 September 2026 — after the follow-up release with new service pages for embroidery and print — seven valid enquiries came in via form, email and phone. In early 2026 that took 59 days.
- valid enquiries
- 7 in 14 daysvalid enquiries15–28 Sep 2026, client's enquiry list; previously 7 in 59 days (21 Feb – 21 Apr 2026, recorded differently).
- enquiries from new customers
- 6 of 7enquiries from new customersBy customer type in the enquiry list; one still open.
- offers sent
- 4offers sentAs of 30 Sep 2026; for comparison: 3 formal offers in the 59 days of early 2026.
+ Technical foundation– Technical foundation
- Every old address forwards to the matching new page — checked before launch and after the follow-up release.
- Enquiries reach the real inbox and are counted once; measurement and consent were tested end to end before launch.
- Before consent, the website loads no third-party services.
WHAT'S NEXT
What counts next: enquiries becoming orders.
In the first two weeks after the follow-up release, six of the seven valid enquiries came from new customers. What counts next is how many offers become orders. The client's enquiry list records every stage — from first contact to order — and the results will be added to this page, dated.
Is your website collecting product detail but not business context yet?
We look together at where offer, orientation, enquiry journey and measurement currently fall apart — and what would turn them into a dependable B2B lead system.
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