Crazy4Cryptos · Crypto education · Wix relaunch
A five-year-old Wix site became a clear, modern customer journey — without losing the search demand it had built.
Read the Crazy4Cryptos case study9 House Tattoo: a real room and real work, translated into the studio’s first website.
9 House opened in August 2026 in an old Lanna timber house on Loi Kroh Road — one floor up, behind a courtyard. It had never had a website. Leadforge built 9house.tattoo: art direction from the room itself, a selection of the real work, and a clear way to a WhatsApp enquiry or up the right staircase.
PROJECT SNAPSHOT
- Client
- 9 House Tattoo Studio
- Location
- Loi Kroh Road, Chiang Mai
- Leadforge scope
- Art direction · Curation · Copy · Build · Local SEO · Measurement
- Live since
- August 2026
- Evidence as of
- September 2026
The site deliberately has no booking system and shows no prices — enquiries reach a person. It is English-only, at the studio’s request.
WHAT THE WEBSITE DOES FOR 9 HOUSE
What the website does for 9 House — and how to check it.
The studio’s identity, not a tattoo template
Dark timber, warm light, work hung in gilt frames: the site is lit like the room, using the studio’s own photos of the house and its work.
Screen by screen checked against the agreed design
What the design mockup invented — sample reviews, placeholder contacts, a “Book now” button — was not built.
See the evidenceThe best work, credited correctly
People judge a studio by its strongest pieces. The work page shows a selection, not an archive, and every piece names its artist.
12 of 65 finished-work photos chosen
7 by Tom, 3 by Golf, 2 by James — credited only where the source folder proves it.
See the selectionFrom interest to a message or the right door
The enquiry opens WhatsApp with the message already written; Instagram and Messenger get honest “Copy & open” buttons. Every directions button opens the exact pin, and the visit page shows the address in Thai for the driver.
1 verified place link behind every directions button
The link the studio had been sharing opened a Google search, not the studio.
See the way in
LIGHTHOUSE 12.8.2Measured 15 September 2026
9house.tattoo in Google’s Lighthouse test.
Home page, five runs each on a simulated mid-range phone and on desktop. The median is shown, the spread underneath.
Mobile
simulated mid-range phone, slowed 4G82
Performance
range 81–82
100
Accessibility
100
Best Practices
100
SEO
- LCP
- 4.6 s
- CLS
- 0
- TBT
- 57 ms
- 43–67 ms
Desktop
standard desktop profile100
Performance
100
Accessibility
100
Best Practices
100
SEO
- LCP
- 0.79 s
- 0.75–0.80 s
- CLS
- 0
- TBT
- 0 ms
A new website, so there is no before — only the dated state. On the phone test the reception photo is the largest element, and Lighthouse’s breakdown puts most of the time after the photo has arrived: the delay is in showing it, not in downloading it. The visit page, where enquiries start, scores 93 on the phone (LCP 3.0 s).
+ – What the values mean
- Performance, Accessibility, Best Practices, SEO
- Lab scores from 0 to 100 from Lighthouse, Google’s open-source test. Accessibility and SEO cover automated technical checks — not a full accessibility audit, and not a ranking.
- LCP — Largest Contentful Paint
- When the largest image or text block in view has appeared. It marks when the page looks ready — not when every file has loaded.
- CLS — Cumulative Layout Shift
- How much the layout jumps while loading. 0 means nothing jumped.
- TBT — Total Blocking Time
- A lab diagnostic for how long scripts keep the page from responding. Not a Core Web Vital: responsiveness in real use is measured as INP, which needs data from real visitors.
- Why no Core Web Vitals
- Core Web Vitals (LCP, CLS, INP) come from real visitors in Chrome’s field data. For 9house.tattoo Google reported too few of them on 15 September 2026, so the values above are lab measurements.
- Ring colours
- Green 90–100, orange 50–89, red below 50 — Lighthouse’s own bands.
Lighthouse 12.8.2, run locally on 15 September 2026 against the live site: first visit without a consent choice, production scripts untouched. PageSpeed Insights runs the same engine on Google’s servers, so its numbers vary slightly from run to run.
THE WORK
Twelve pieces, chosen — not sixty-five, uploaded.
Out of 65 photos of finished tattoos, 12 went on the work page and 5 on the homepage — someone judging a studio looks at its strongest pieces. Each piece names its artist only where the source folder proves it: 7 by Tom, 3 by Golf, 2 by James.
The 11 supplied videos stayed off the homepage although a video hero was on the wish list: all were 540 × 960 portrait clips, and none showed the room well enough to open the site with.
FROM INTEREST TO THE DOOR
Two ways in: a message, or the right staircase.
An exact pin, not a search
The Maps link the studio had been sharing opened a Google search, not the studio. Every directions button now opens the exact place from one shared, verified link, and the visit page adds the Thai address to show a driver.
WhatsApp, already written
The enquiry form asks for the idea, placement, size and colour, then opens WhatsApp with the message already written. The visitor only presses send.
Honest where a platform says no
Instagram and Messenger don’t accept a pre-written message. After testing on an iPhone, those buttons became “Copy & open”: the site copies the text and says so, instead of pretending.
Does your business live in a real place?
If people judge your work online first and then need to find your door, we can look at how your website handles both.
WHAT THE SITE DOES
A studio people find online — and then stand at its door.
Built for the moment a tattoo enquiry starts: on a phone, with the best work up front and a path that leads straight to a message or the right door.
- pieces curated, each credited to its artist
- 12 of 65pieces curated, each credited to its artistSelected from 65 photos of the studio's finished work.
- ways in: a message or the right staircase
- 2ways in: a message or the right staircaseEnquiry via WhatsApp or form; directions with a verified location link to the door.
- Advertising pixels or tracking cookies
- 0Advertising pixels or tracking cookiesMeasurement runs on cookieless Vercel Web Analytics with six defined events.
+ Technical foundation– Technical foundation
- Tested on a phone in Safari, across six screen widths from 320 to 1440 px — re-run 15 September 2026.
- All nine pages on the studio's own domain 9house.tattoo, open to search engines and in the sitemap.
- The site shows only real details and asks for a message, because the studio runs no booking system.
EVIDENCE STATE · SEPTEMBER 2026
What the studio has now — and what the next months will show.
The studio now has its own place to be found and contacted: the curated work, an enquiry path and the way up the right staircase, indexable in search. The dated performance measurement above is its technical basis.
Search Console, Bing and cookieless analytics have run since the first weeks, so a later update can add dated enquiry and search numbers from the same sources and definitions — once they are large enough to mean something.
Is your business stronger in person than online?
We look at how your website shows your place and your work — and how a visitor gets from a first look to a message or your front door.
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