Der Transfershop · DTF transfers · B2B online shop
From zero customers to nearly €250k in shop revenue.
Read the Transfershop case studyA five-year-old Wix site became a clear, modern customer journey — without losing the search demand it had built.
Crazy4Cryptos is Dave’s crypto education brand — videos, a blog and the Crypto Insider membership. Leadforge led the relaunch of crazy4cryptos.com: strategy, page structure, conversion decisions, migration and measurement, built by Leadforge’s development partner.
PROJECT SNAPSHOT
- Client
- Crazy4Cryptos
- Market
- Crypto education and membership
- Leadforge scope
- Strategy · Information architecture · Conversion decisions · Migration · Measurement · QA
- Live since
- 5 September 2026
- Evidence as of
- 26 September 2026
The code is written and deployed by Leadforge’s development partner; Dave edits the content himself in the CMS.
WHAT CHANGED FOR CRAZY4CRYPTOS
Clearer, more modern — and yesterday's visitors still arrive.
Five years of addresses came along
Old Wix addresses that people and search engines still used were mapped one by one. They now forward to their new equivalents in a single step, and the pages that kept their address stayed where they were.
99.4 % of historical entry sessions still land on a working page
50,201 of 50,504 entry sessions in the old site’s own analytics, 21 Sep 2021 – 31 Aug 2026; 16 old URLs forward via single-hop 301, checked 26 September 2026.
See the migration checksSales pages visible again
Six commercial pages of the old site were blocked from Google. Today every page is open to search engines — including the ones Dave earns money with.
6 commercial pages open to Google again
Previously blocked with noindex (12 Aug 2026); today every page is indexable (26 Sep 2026).
What changedOne clear next step
Instead of three equal buttons, the homepage leads to one thing: the Crypto Insider membership. Partner offers stay one tap away — with the fee and affiliate note right next to the button.
3 → 1 equal buttons → one main action in the homepage hero
Previously three “Quick Access” buttons, captured 12 Aug 2026; today the hero leads to the membership.
Before and today
THE CENTRAL DECISION
Three equal buttons became one clear next step.
BEFORE
Which of these should I press?
The Wix home page opened on a beach photo, a tagline about ROI and three equal “Quick Access” buttons: Crypto Insider, brokerage, exchange. Nothing said which one mattered — and on the membership page, the “button” was a picture of a button that could not be clicked.
TODAY
One main action, the rest one tap away
The new home page leads to one thing: the Crypto Insider membership. Dave had asked for all three offers above the fold; Leadforge kept one primary action and moved the brokers to “Buy & Sell” in the navigation, where each partner card states its fee and the affiliate relationship.
NEW EXPERIENCE, SAME DEMAND
Five years of search entries moved with it.
Accumulated demand carried over
Old addresses lead one by one to the matching new page. 99.4 % of historical entries still land on a working page — yesterday's visitors find the new site.
Sales pages made visible
Six commercial pages of the old site were blocked from Google. On the new site every page is open to search engines.
Trust where the decision happens
On /buy-sell the fee and the affiliate relationship sit next to every partner button — exactly where the visitor clicks.
A site Dave maintains himself
Dave edits the content himself in the CMS; code and deployment sit with Leadforge's development partner.
Is your old site carrying more than its design shows?
Old addresses, hidden pages, a starting point you can only measure once — that is where a relaunch is won or lost.
MEASURED BEFORE, COMPARED AFTER
What the relaunch changed.
The old site was captured and measured before the rebuild — so the before can be compared with today.
- Historical entry sessions on an address that still works
- 99.4 %Historical entry sessions on an address that still works50,201 of 50,504 entry sessions in the old site’s analytics, 21 Sep 2021 – 31 Aug 2026.
- commercial pages open to Google again
- 6commercial pages open to Google againPreviously noindex (12 Aug 2026); today every page indexable (26 Sep 2026).
- equal buttons → one main action
- 3 → 1equal buttons → one main actionHomepage hero before (12 Aug 2026) and today.
- automated accessibility score, homepage on mobile
- 78 → 96automated accessibility score, homepage on mobileLighthouse 12.8.2, old vs. new site, same method; an automated score, not an audit.
+ Technical foundation– Technical foundation
- Old addresses forward in one step via 301 to the matching new page.
- Code and deployment: Leadforge's development partner; Dave edits content in the CMS.
WHAT'S NEXT
What counts next: how many visitors take the clearer path.
The new site has been live since 5 September 2026. Next, we measure how many visitors find their way from the content to the Crypto Insider membership; the results will be added to this page, dated.
Relaunching a site that has been live for years?
We look at what your current site still carries — old addresses, hidden pages, the numbers you will want later — before anything is moved.
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